Designing for
Business & User Impact
Featured projects
Highlights from my 12+ years crafting experiences for millions of customers across SaaS, e-commerce, video streaming, and more. I excel at partnering with cross-functional teams to deliver strategic solutions that balance user needs with business goals. I specialize in finding simplicity within complexity and creating measurable impact for both customers and business.
Product Strategy
Autodesk education platform
Business: Autodesk provides a suite of 3D and 2D design software for building and shaping the world.
Challenge: Low content engagement and drop-off in sign-ups. Also needed plan for education platform monetization.
Solution: Launched personalized landing pages and redesigned the sign up experience to be friendly and intuitive for users. Created multi-year strategy and scalable, phased release plan to deliver future initiatives.
Results:
+ 10% user engagement increase
+ 2% conversion boost, resulting in 100,000+ new users!
+ 10% download increase
Contributed: End-to-end product strategy and design, roadmap planning, cross-functional design lead, user research.
Pathlight AI Product Suite
Business: Pathlight (now acquired by Calabrio) provides data for managers and management teams with AI powered insights.
Challenge: Build net new features, achieve product-market fit, and create branding, as the founding product designer.
Solution: Added agendas feature to accompany AI features. Also created branding, animation, and imagery for marketing site.
Results: Product suite with all-in-one-app data and messaging features. Branding, animation, and visuals on the launched website (August 2020, via Wayback Machine).
Contributed: Product strategy and roadmap, user research, full-stack product and visual design.
Design Systems & Visual Design
Rakuten rebrand & redesign
Business: Ebates (acquired by Rakuten) gives customers cash back for shopping.
Challenge: Outdated brand and site experience, non-existent mobile app.
Solution: Launched full brand overhaul and new component-based design system for both web and iOS.
Results:
+ 20% conversion increase
Creation of design system and grid still being utilized today; ultimately contributing to faster launch cycles and better collaboration with engineering.
Contributed: Design system foundations, including components and elements for new brand and cross-platform implementation.
Research, Prototyping & Testing
Autodesk education platform
Business: Autodesk provides a suite of 3D and 2D design software for building and shaping the world.
Challenge: Lacked qualitative data about user behavior and lacked aligned understanding of user goals and pain points.
Solution: Ran qualitative usability tests with prototypes to gather feedback on in-progress designs. Created persona documentation with user pain points and jobs to be done for project definition and supporting user goals. Created journey maps to communicate user experience and assess what’s working and not working.
Results:
Faster funding of projects
Stakeholder support and empathy for users
Implemented designs had higher engagement rates
Engineering was able to implement high quality designs from prototypes
Contributed: Research methodologies, rapid prototyping, usability testing methodologies, and advocacy for user goals.
Gamification & Game Development
Caffeine TV Gamification
Challenge: Low engagement and revenue generation on live streams.
Solution: Launched gamified reward loops and streamlined engagement experience across web, iOS, and Android.
Results:
+3% revenue lift
+33% user engagement increase
Contributed: Engagement and revenue driving product strategy, agile methodologies, and full-stack design.
Pocket Gems & Wild Beyond
Business: Pocket Gems is a mobile video game developer.
Challenge: Current mobile game space lacked a game focused on strategy and high skill.
Solution: Ideate, design, and develop a mobile video game with AAA title visuals and game design. Launched a brand new mobile video game ‘Wild Beyond’ to fill this gap in the mobile video games industry.
Results:
Ranked #7 on Strategy category for iOS within a week of launch
Achieved overall app rating of 4.5 stars
Contributed: Game development, UX Design, and research.
Welcome to my area of the internet 👋
Allow me to introduce myself
Professional:
Product thinker and full-stack designer with 10+ years of experience. I think of myself as a professional noodler because I take things apart and reimagine how they could be better through design. Plus, noodles are delicious.
My superpower? Bridging user-centered research with product strategy to craft high-impact design solutions that drive engagement, retention, and conversion.
I’m all about reducing complexity, creating clarity, and building simple experiences. At the end of the day, I just want to build useful stuff with fun people.
Personal:
Go-to fun fact: I’ve both jumped out of, and flown, a plane before!
I was one of the Bay’s top 10 Turo hosts in 2022.
Currently reflecting on what it means to live fully after reading ‘The 5 Types of Wealth’ by Sahil Bloom.
Currently learning how to 3D model and design for my 3D printer.
