Designing for
Business & User Impact
Featured projects & skills
Highlights from my 12+ year career across SaaS, e-commerce, and gaming industries.
Contact me to learn more about specific projects.
Product Strategy
Autodesk education platform
Business: Autodesk provides a suite of 3D and 2D design software for building and shaping the world.
Challenge: Low content engagement and drop-off in sign-ups. Also needed plan for education platform monetization.
Solution: Launched personalized landing pages and redesigned the sign up experience to be friendly and intuitive for users. Created multi-year strategy and scalable, phased release plan to deliver future initiatives.
Results:
+ 10% user engagement increase
+ 2% conversion boost, resulting in 100,000+ new users!
+ 10% download increase
Contributed: End-to-end product strategy and design, roadmap planning, cross-functional design lead, user research.
Design Systems & Visual Design
Rakuten rebrand & redesign
Business: Ebates (acquired by Rakuten) gives customers cash back for shopping.
Challenge: Outdated brand and site experience, non-existent mobile app.
Solution: Launched full brand overhaul and new component-based design system for both web and iOS.
Results:
+ 20% conversion increase
Creation of design system and grid still being utilized today; ultimately contributing to faster launch cycles and better collaboration with engineering.
Contributed: Design system foundations, including components and elements for new brand and cross-platform implementation.
Pathlight AI stealth to public launch
Business: Pathlight (acquired by Calabrio) provides data for managers and management teams with AI powered insights.
Challenge: Polish Pathlight brand for launch announcement.
Solution: Launched branding, animation, and imagery for marketing site.
Results: Branding, animation, and visuals on the launched website (August 2020, via Wayback Machine).
Contributed: Product strategy and roadmap, user research, full-stack product and visual design.
Research, Prototyping & Testing
Autodesk education platform
Business: Autodesk provides a suite of 3D and 2D design software for building and shaping the world.
Challenge: Lacked qualitative data about user behavior and lacked aligned understanding of user goals and pain points.
Solution: Ran qualitative usability tests with prototypes to gather feedback on in-progress designs. Created persona documentation with user pain points and jobs to be done for project definition and supporting user goals. Created journey maps to communicate user experience and assess what’s working and not working.
Results:
Faster funding of projects
Stakeholder support and empathy for users
Implemented designs had higher engagement rates
Engineering was able to implement high quality designs from prototypes
Contributed: Research methodologies, rapid prototyping, usability testing methodologies, and advocacy for user goals.
Gamification & Game Development
Caffeine TV Gamification
Challenge: Low engagement and revenue generation on live streams.
Solution: Launched gamified reward loops and streamlined engagement experience across web, iOS, and Android.
Results:
+3% revenue lift
+33% user engagement increase
Contributed: Engagement and revenue driving product strategy, agile methodologies, and full-stack design.
Pocket Gems & Wild Beyond
Business: Pocket Gems is a mobile video game developer.
Challenge: Current mobile game space lacked a game focused on strategy and high skill.
Solution: Ideate, design, and develop a mobile video game with AAA title visuals and game design. Launched a brand new mobile video game ‘Wild Beyond’ to fill this gap in the mobile video games industry.
Results:
Ranked #7 on Strategy category for iOS within a week of launch
Achieved overall app rating of 4.5 stars
Contributed: Game development, UX Design, and research.
Welcome to my area of the internet 👋
Allow me to introduce myself
Professional:
Product and full-stack designer with over a decade of experience creating strategic, scalable experiences across SaaS, EdTech, e-commerce, and gaming industries.
My superpower is bridging user-centered research with product strategy — turning insights into high-impact design solutions that drive KPIs like engagement, retention, and conversion.
I'm passionate about making complex systems feel simple and human.
Personal:
Go-to fun fact: I’ve both jumped out of, and flown, a plane before!
I was one of the Bay’s top 10 Turo hosts in 2022.
Currently reflecting on what it means to live fully after reading ‘The 5 Types of Wealth’ by Sahil Bloom.
Currently learning how to 3D model and design for my 3D printer.
