Caffeine TV

 

Caffeine TV is a dynamic social broadcasting platform that offers live, interactive streams and also operates a production studio that crafts high-quality live events. The diverse collection of streams include user generated content creators in video games and partnerships with entities such as Ultimate Rap League, Red Bull, and Tommy The Clown.

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Highlights

 
 
 

  • Cross-functional Design

    I actively engaged in product design within a small, agile team, closely collaborating with product, engineering, and executive stakeholders to develop user engagement features aimed at boosting daily active user metrics. I lead and strategized initiatives to foster community building and introduced gamification mechanics to daily content within the app, which enhanced user engagement metrics.

  • Responsibility & Collaboration

    During a critical period lacking design leadership, I assumed a pivotal role temporarily in directing projects and maintaining team morale, all managed remotely amidst the COVID-19 pandemic. Additionally, I supported new Product Managers as they onboarded into their new roles at Caffeine, partnering with them to strategize on roadmaps to ensure alignment with our company vision.

 

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